The “True Diva Collection by Syleena Johnson” will be available Spring 2013, and sold exclusively at Renown Premium Hair.
In conjunction with Renown Premium Hair, Syleena Johnson will introduce a specialty line of premium hair extensions, and wigs with unidirectional cuticles, which resist tangling and shedding. The “True Diva Collection,” was inspired by Grammy-Nominated songstress, Syleena Johnson , who has her own fabulous mane, but wears extensions for protective styling, versatility, and convenience, due to her active and demanding lifestyle.
In addition to wefted hair for weaving, the line will also feature U-Part wigs, and is designed for women who, like Johnson, lead active lives. “Active professional women need to look amazing in a snap, and they still want to maintain their natural hair underneath. The U-Part wigs are the perfect alternative–or even a complement– to weaves, and are the best choice for women like Syleena, who don’t wish to, or cannot use glue or other adhesives on their skin,” said Troutman.
Impressed after trying and wearing Renown Premium Hair, Johnson approached company founder and former celebrity publicist, Toi Troutman , and the two collaborated to formulate an optimal solution. The challenge was to create a product that was convenient, functional and fashionable, while still maintaining quality and value. “I am so excited to work with Toi Troutman and RENOWN Premium Hair on this new joint venture. My True Diva Collection is not only quality hair but its affordable, and accessible to anyone who is looking for amazing hair that will last.” Johnson stated. “I can truly say that this is one of the best decisions I have made, and I am proud to be a part of the RENOWN Premium Hair family.”
Troutman added, “We had already planned to do a celebrity line, and when she reached out to us, we knew that she would be perfect for it. Syleena Johnson fully embodies our brand. Definitely a true diva, Syleena has sophistication, beauty, talent and class, yet she manages to keep her personality and image relatable to every woman. That’s Renown Premium Hair.”
The “True Diva Collection,” features wefted hair for weaving, as well as lace front and U-part wigs, is available Spring 2013, and sold exclusively at RENOWN Premium Hair. The hair is full cuticle and can be washed, blow dried, curled, flat ironed, and colored, while still maintaining its original beauty. For more information on RENOWN Premium Hair and the True Diva Collection by Syleena Johnson,visit www.renownhair.com.